And Is it any surprise? One the heels of recent news, things are not getting better for Monster. 

Their stock price continues to fall and the fault does not lie with accounting, operating or sales.  The company is a classic web 1.0 company that’s not keeping pace with how fast the online world is changing.

Enter Linkedin.  Ok, it’s old news, everyone knows Linkedin now, but why does it work?  Simply, it is the MySpace for adults.  It’s a perfect example of a web 2.0 company the understands how people want to connect in this day and age.  Compare the pace of traffic between the 2:

There’s a history lesson here.   The juxtaposition between these 2 companies is a perfect example of how companies and individuals need to embrace change.  Traditional media companies should have been the ones to create the Googles and Yahoos of today but they are struggling to catch up to the online advertising opportunity.  Successful web 1.0 companies should have lead the web 2.0 revolution, but so many of them got bogged down in operations that they stopped innovating - like Monster in my opinion.  Today the web 2.0 companies are going to have to lead creating the 3.0 era or they too will be at risk.